Little Walkers is an outdoor retailer in Ambleside specialising in clothing and gear for children, from toddlers to teenagers.
Chris Falshaw had managed the business since it opened 10 years ago and jumped at the chance to buy it when the opportunity arose.
But becoming the owner posed a different set of challenges.
He said: “We were looking at what help and assistance was out there for small businesses like ours and came across Cumbria Growth Catalyst through Cumbria Business Growth Hub.
“It has been tough trading so we were looking for tools that could help us compete with the big boys.”
He signed up for the free business health check and soon after Growth Hub adviser Alison Magee-Barker paid a visit.
Chris said: “She was full of enthusiasm. We chatted and she asked me lots of questions – she was getting a real feel for the business.
“A week later she sent a report with ideas and thoughts on what we could do.”
The report prompted a rethink of Little Walkers’ marketing strategy and led Chris to enrol on a digital workshop through the Growth Hub.
He explained: “We are planning to make much more use of social media, Instagram and Facebook in particular.
“I’ve been a bit of a Luddite in that respect but Alison has persuaded me that it’s an effective way to promote the business and to build a personal relationship with our customers.
“You have to be different to compete effectively.”
He added: “Catalyst has worked for us and, if it was an option, I’d be up for having more time with Alison. She’s been a great help.”