CUMBRIA GROWTH CATALYST
CUMBRIA GROWTH CATALYST
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Free Workshop: Local Search Marketing – Getting visitors to your website is good … Getting them to your business is better!

August 16 @ 10:00 am - 1:00 pm

If your business is looking for local customers – it is vital that your business is found online locally.

 Most of the searches online are done using mobile phones or tablets – Today, search engines show the most relevant local results.

 Join Cumbria Growth Hub with funding from Cumbria Growth Catalyst to find out why some businesses appear higher than others locally and what you can do to make yourself stand out in local online presence, 10am to 1pm, Friday 16th August, The Beacon, Whitehaven.

Often called “Local search marketing” it is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. 4 in 5 of all searches through Google are local in nature. Local Search Marketing is the solution to use to make sure your business is found by people looking for your local business.

 What we cover in the session:

Google My Business, formerly known as Google Places, displays your business’s information on the Google Local Information Pack, Google’s Search Engine, Google Maps, Google Street View.

This workshop will help you to claim, manage and enhance your online Google My Business listing and improve your digital visibility locally.

We’ll also look at Bing (Microsoft), Apple and others.

You will be able to take control of your business listing and populate it with the right information to increase your chances of being seen, shooting up local rankings and being found through desktop, mobile and tablet searches.

We’ll also look at the different online mapping/information systems in use and how the data they display is generated.

 What you will learn:

  • Introduction to Google My Business – and some cool features that it offers businesses.
  • Know what business information is required.
  • Create content for a  good user experience.
  • Manage the online reputation of your business.
  • Adding your business to other online local search engines – and which ones matter!
  • The different online mapping platforms and how to get your business added.

Chris Jones from 360 New Media is a Local Search Marketing practitioner. He’s a Google My Business Trusted Verifier, Google Street View Trusted and provides Local Search Marketing  services to industry name clients.  

To book

To confirm your eligibility and book a place on either of these workshops, or if you have any questions, please email Catherynn@cumbriachamber.co.uk

Details

Date:
August 16
Time:
10:00 am - 1:00 pm

Organiser

Catherynn Dunstan
Email:
Catherynn@cumbriachamber.co.uk.

Venue

The Beacon
West Strand, Whitehaven
Whitehaven, Cumbria CA28 7LY
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Cumbria Growth Catalyst is delivered by a range of partners through Cumbria Business Growth Hub

“It’s great to have support for businesses that miss out on other initiatives because they don’t meet the European Regional Development Fund criteria. Although some support has been available through local authorities, Cumbria Growth Catalyst greatly increases the help available.

“It’s great to have support for businesses that miss out on other initiatives because they don’t meet the European Regional Development Fund criteria. Although some support has been available through local authorities, Cumbria Growth Catalyst greatly increases the help available.

If you’re looking to develop and grow your business, or have issues you want to address, do not miss out on this fantastic opportunity.”

If you’re looking to develop and grow your business, or have issues you want to address, do not miss out on this fantastic opportunity.”

Suzanne Caldwell, Deputy Chief Executive of Cumbria Chamber of Commerce

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Cumbria Business Growth Hub

Broadacre House,

16-20 Lowther Street,

Carlisle

Cumbria CA3 8DA